SAULT STE. MARIE, Mich. - Lake Superior State (LSSU) Athletics is strengthening its NIL programming for student-athletes with the launch of the Superior Exchange in a partnership with industry leader, Teamworks Influencer.
"Our student-athletes deserve this opportunity!" said LSSU Director of Athletics Tory Lindley. "Our Laker community has consistently supported the thriving spirit of LSSU athletics. This partnership with Teamworks Influencer provides yet another vehicle to support our talented student-athletes as they strengthen their personal brands and contribute to increased fan engagement."
The Superior Exchange will serve as a platform for businesses, donors, alumni, and any other interested parties wishing to connect with Laker student-athletes as it relates to their Name, Image, and Likeness (NIL).
Through the Superior Exchange, registered businesses can search, filter and initiate conversations with student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Superior Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the Teamworks Influencer Verified Compliance Ledger.
Teamworks Influencer is one of the national leaders in athlete brand building, working with more than 250 collegiate and professional sports organizations.